Loyalty Goes Beyond Rewards

Loyalty by definition stands for a strong feeling of support or allegiance usually without any ulterior motive. Reflecting this definition back to a brand, product or organization, loyalty really circumferences your target audiences positive purchase behaviour regardless of a competitors actions or other changes in the external environment.

52547004

Loyalty in a corporate environment has been subjected to a very narrow vision of gaining customer traction through offering of an incentive. Loyalty has almost become a synonym to getting something

Read more

Proactive Leadership

All businesses and organizations are drawn into dealing with internal or external inflicted crisis at multiple points. Proactive leadership is about effective management of such change and diversity.

Proactive leadership is all about starting with a change in mind-set.
95448BANNER2
Let’s take an example of an high end FMCG company that was hit by recession. Adjusting to an economic downturn is not any easy task for any organization

Read more

The What And How Of Trust

Effective leadership is getting results in a way that inspire trust.

Results are the bottom line to building and sustaining trust. It is that bridge to credibility, sustained growth and profits which more than often can be very brutal.  There may be results delivered consistently over a period of time but one dip and it is almost as if the past never existed.

When considering results there is only two questions you need to answer. One what results are we getting? The second how are we getting those results? The barrier in most cases is giving 100% attention to the what and neglecting the how. The answer however to most result gaps is in the how.

103752what and How of Trust

An example that gives complete light to this situation is that of a global leader in the telecommunication sector. This company had been on the top of their game for years.

Read more

Strategy To Focused Execution In 4 Steps

There are two dominant factors that fall within the circle of influence of a leader to produce results: strategy and the ability to execute that strategy. The area where leaders have been shown to struggle the most is in the world of execution.

Once the “what” is expected to be done is finalized, it is the getting teams to execute it at the expected excellence that leaders struggle with the maximum. Unless you can achieve your goals with a stroke of a pen, success is going to require a change in your team’s behavior.

85148Strategy to focused execution in 4 steps

Just as there are principles that govern human behavior there are principles that govern how a leader gets things done with excellence

Read more

Empathy With Your Team Will Drive Customer Loyalty

Companies in today’s extremely competitive environment are facing the biggest challenge of winning and building customer loyalty.

The problem does not lie in the external environment; it lies within your organization. When it comes to customer loyalty strategy majority of the organizations take their focus to the outside when actually stable customer loyalty starts from your employees.

Glückliches Business Team macht High Five mit den Händen im Büro

It boils down to treating your employees the way you want them to treat your customers. The heart of customer loyalty is usually is listening to what the customer wants and delivering to their expectations.

When the criteria lie in getting your employees to listen to your clients, it has to start with your leaders listening to their teams. Employees don’t want their leaders

Read more

Focusing on Solutions and not Problems

Focusing on the solution is one of the most common advices and thoughts that an individual or leader has prior to encountering a problem. Despite this fact, when in the midst of a crisis, the focus on the solution aspect is usually insignificant. When the problem is given the highlight it culminates into a vicious circle of blame games, excuses and justifications. On the flip side focusing on the solution creates a surge in the brain that pushes it towards thinking of overcoming the barriers and rectifying the problems.

focusingonthesolutions

The problem-focused mindset throws to the table questions of “why?”. These are deceptive questions that look like they are leading you out of a problem but on the contrary are pushing you further into them. In fact “why?” tends to sound very accusatory and would automatically trigger the other persons brain into stimulating their survival reflexes almost as though they were being physically attacked. Alternatively using “What” puts the brain

Read more

The What and How of trust

Effective leadership is getting results in a way that inspire trust.

Results are the bottom line to building and sustaining trust. It is that bridge to credibility, sustained growth and profits which more than often can be very brutal. There may be results delivered consistently over a period of time but one dip and it is almost as if the past never existed.

924384

When considering results there is only two questions you need to answer. One what results are we getting? The second how are we getting those results? The barrier in most cases is giving 100% attention to

Read more

Making More Decisions Than Ever

In the 21st century the way in which value is created has had a significant shift. We have moved from creating value in terms of manual labour to creating value in terms of creative mental labour.

Difficult choices of a businessman due to crisis

The industrial age saw the worker as a machine. Their contribution expectation was restricted to user manuals and job descriptions and nothing beyond. But the knowledge worker

Read more

Intent Counts More Than Technique

When it comes to sales the end in mind in most cases is to close a sale and/or gain customers. This can only be accomplished when the client’s decisions are synchronized with the decisions that you are looking at wanting them to make.

110011

How do you make an impact on a prospective client’s decision?
To convert a prospective client to a client, it is first critical to move from the conventional format to a more unconventional approach. Over the years of development of sales there is a certain mindset

Read more

L&D can predict Organizational Performance

Lavleen Raheja, Chairman and CEO of FraklinCovey India & South Asia speak about how L&D has emerged like a phoenix and is the classical predictor of performance.

1477033277

Few years ago L&D was only seen as a cost element in company’s balance sheet. It was never considered as an integral part of any organization. There was definitely a gap between L&D and performance and goals and most importantly to bottom line and top lines of any organization. But today I see that disconnect less and less said Lavleen Raheja at the L&D League conference. Business world has swung back and forth in the last few years between elevating the learning function to the highest levels, down to minimizing the execution gap in an organization. Raheja said how they

Read more