Companies in today’s extremely competitive environment are facing the biggest challenge of winning and building customer loyalty.
The problem does not lie in the external environment; it lies within your organization. When it comes to customer loyalty strategy majority of the organizations take their focus to the outside when actually stable customer loyalty starts from your employees.
It boils down to treating your employees the way you want them to treat your customers. The heart of customer loyalty is usually is listening to what the customer wants and delivering to their expectations.
When the criteria lie in getting your employees to listen to your clients, it has to start with your leaders listening to their teams. Employees don’t want their leaders