Lavleen Raheja is the Chairman and CEO of FranklinCovey India & South Asia and NeuroLeadership Institute India & SouthAsia since its inception in 2002. He has an experience of 25 years with premier organizations and a wide range of leadership groups across diverse industries, including Automobiles, Retail, Banking, Consulting, Telecom, BPO and IT. In this interview, he talks about his latest book “The Ultimate Competitive Advantage”, co-authored with Shawn D. Moon and Sue Dathe-Douglass that argues that people are the key to successful organizations.
What is the “The Ultimate Competitive Advantage” and how would you articulate the central thesis in this book?
Over the years, our research has shown that there are a lot of fallacies in how companies understand what their key differentiator is. Some companies call their IT and systems as their key, some others talk about their mission or vision. But the