Loyalty by definition stands for a strong feeling of support or allegiance usually without any ulterior motive. Reflecting this definition back to a brand, product or organization, loyalty really circumferences your target audiences positive purchase behaviour regardless of a competitors actions or other changes in the external environment.

For any organization to survive the lifeline is their customers. The reason company stay afloat is because of the customers they have retained. In other words, the success of the organization entirely depends upon their customers; hence every company goes an extra mile to keep their clients happy and satisfied.