Companies in today’s extremely competitive environment are facing the biggest challenge of winning and building customer loyalty. The problem does not lie in the external environment; it lies within your organization. When it comes to customer loyalty strategy majority of the organizations take their focus to the outside when actually stable customer loyalty starts from your employees.

In the 21st century the way in which value is created has had a significant shift. We have moved from creating value in terms of manual labour to creating value in terms of creative mental labour.

Effective leadership is getting results in a way that inspire trust. Results are the bottom line to building and sustaining trust. It is that bridge to credibility, sustained growth and profits which more than often can be very brutal. There may be results delivered consistently over a period of time but one dip and it is almost as if the past never existed.

Focusing on the solution is one of the most common advices and thoughts that an individual or leader has prior to encountering a problem. Despite this fact, when in the midst of a crisis, the focus on the solution aspect is usually insignificant. When the problem is given the highlight it culminates into a vicious circle of blame games, excuses and justifications. On the flip side focusing on the solution creates a surge in the brain that pushes it towards thinking of overcoming the barriers and